Major Scale
Analytics

Research and data analytics in live entertainment since 2017.

Headquartered in New York City with a satellite office in Lisbon, Major Scale Analytics collects and researches big data related to live events in categories such as ticketing, social media, and demographics. Our business specializes in research for all categories of live events, from concerts to sporting events.

We created Major Scale in response to the live entertainment industry’s growing need for clear and actionable insights founded in data. We study live entertainment using the tools of data science with the goal of better understanding consumer demand, event pricing and popularity.