Major Scale Analytics was founded in 2017 as a project to understand how data analytics could be used to visualize and predict the demand for live entertainment. Data was changing live entertainment and vice versa. We initially started collecting data specific to event ticketing but soon expanded our collection efforts to social media and demographics. The project began with exploratory analysis and statistical models to measure trends and ultimately evolved to utilize machine learning algorithms and econometric methods for prediction and causal inference. We’ve built a proprietary platform and collaborated with a PhD to perform big data mining. We use intelligent technology to analyze big data in live entertainment.
